Data integration is the practice of consolidating data from separate sources into a single dataset with the ultimate goal of providing users consistent access and delivery of data in one unified location.
Taking event marketing to an almost completely virtual level was a major part of the 2020 work year.
Ranch-O-Gram promotion from Hidden Valley utilizes web-to-print technology to broad consumer fanbase for the first time
They say an ounce of prevention is worth a pound of cure. This adage has never been more relevant than now.
Direct mail is one of the largest channels for ad spend in the United States at $44.2 billion annually. In fact, it’s only second behind teleservices, according to the Direct Marketing Association.
Having a brand is a big responsibility. Your brand is a promise that you make to your customers. It only works if you can deliver on that promise consistently day-in and day-out.
The Power of One-to-One Marketing with Variable Data Printing
Personalized marketing has been proven to work. And it doesn’t just work, it actually can increase overall consumer spending up to 500%.
With such a big number, why don’t more businesses take this approach?
How to Run a Successful Direct Mail Marketing Campaign in 2020
In today’s environment, it's sometimes hard to determine the best way to reach out to an existing or potential client. Companies are throwing out response data, ROI, and different channels of communication you should be using.
I bet we caught your attention with that headline.
Yes – a web-to-print solution can save your business significant money (and actually help make your life easier). It’s a no-brainer if your business has multiple retailers, franchises, office locations, restaurant locations, or distributors.