Data Integrations and web-to-print portals: What you need to know
Data integration is the practice of consolidating data from separate sources into a single dataset with the ultimate goal of providing users consistent access and delivery of data in one unified location.
It is common for there to be a disconnect between data management and the practical application of data usage. It is the role of data integration to bridge that gap. For instance, it is common for data to exist in separate databases which are each focused on specific qualities including type of customer, product, location, etc. Individually, these separate data types may not be particularly useful, but they can be quite powerful when integrated onto one platform.
Data integration platforms make use of a comprehensive data sets by extracting important business insights from a company’s historic and current data. This action provides executives and managers an in-depth understanding of current operations, as well as the opportunities and risks the company may face in the marketplace. Because of this, data integration can have a direct positive impact on company decisions and marketing plans.
*Data integration is a challenging task and the job is typically best handled by an experienced team and a data integration tool.
Business uses for data integration
Procurement
Often marketing teams are asked to manage budgets and spending through Procurement systems that track and manage department budget, provide reporting and authorize billing for a department’s spend. This often gets complicated when the company also has an ecommerce portal set up to allow their end users (local store manager, franchisees or salespeople) to purchase their own marketing and promo materials online. In order to solve this need, data integration allows a company to connect their Procurement system (Ariba, Birchstreet, Coupa are all popular systems) with an ecommerce platform. This helps you to continue to manage your budgets while still allowing more autonomy for the end user to purchase customized, targeted marketing materials.
CRM
Sales and marketing are very often driven by a CRM system that is intended to direct, manage and track every action of a company’s marketing strategy. Platforms like Salesforce and Hubspot are used to trigger each event of a campaign; from an introductory email, to a direct mail campaign, catalog delivery or receipt of a promo item. But the end-to-end loop of CRM falls apart when the physical marketing pieces (print, mail, promo) aren’t part of the chain. With a web-to-print portals, you are able to connect to CRM so that the site receives the order, handles the processing and distribution and then sends back a notice to the CRM that the piece was shipped, closing the loop and allowing the CRM to continue a campaign.
Benefits of data integration with web-to-print portals:
- One singular portal for users to execute purchasing/access a catalog of supplies
- Seamless integrated login
- Purchase order management within the existing Purchasing system
- Increased visibility on spend within own system
- End to end workflow from purchase through invoicing
- Brand management, versioning of collateral and print management while your own procurement system controls budgets, spend and costing
Prisma’s proprietary web-to-print portal, dokshop, is a resourceful tool for companies of all sizes. With extensive data integration capabilities and customization options, we streamline your marketing supply chain and get your message to market quickly. To learn more about data integrations and dokshop please email us at hello@prismagraphic.com.
Subscribe to Updates
Categories
- commercial printing (66)
- Prisma News (60)
- direct mail (54)
- RSS (52)
- direct marketing (51)
- web to print (50)
- commercial printer (48)
- Arizona Digital Printer (47)
- print services (47)
- Custom Publishing (45)
- large format printing (45)
- online printing (45)
- printing service (45)
- supply chain marketing (44)
- printing company (43)
- Data Analytics (41)
- database marketing (41)
- direct mail advertising (41)
- direct mailing (41)
- email marketing (41)
- marketing database (41)
- marketing lists (41)
- offset printing (41)
- printing companies (41)
- Company News (40)
- acquistion lists (40)
- direct mail marketing (40)
- direct mailing lists (40)
- in‐house mailing (40)
- mail direct (40)
- All Things Print (36)
- Best Practices (36)
- News & Media (33)
- Strategy& Marketing (32)
- dokshop & Web to Print (19)
- Direct Response & Logistics (17)
- InternalRSS (15)
- Prisma Graphic (12)
- DokShop (10)
- In the news (9)
- graphic design (8)
- marketing (8)
- web to print solutions (7)
- b2b marketing (6)
- web to print software (6)
- web to print solution (6)
- Technology (5)
- digital print (5)
- integrated marketing (5)
- print on demand (5)
- printing (5)
- web2print (5)
- Commercial & Digital Printing (4)
- Direct Mail Printing (4)
- brand marketing (4)
- packaging (4)
- print web 2 print (4)
- variable data on demand (4)
- CMYK (3)
- Direct Mail Management (3)
- Direct Marketing (3)
- Employee Spotlight (3)
- FSC Certified (3)
- Just For Fun (3)
- Media (3)
- Web to Print (3)
- Wide Format (3)
- color (3)
- indesign (3)
- variable data printing (3)
- web to print (3)
- web to print storefront (3)
- Adobe (2)
- Creative (2)
- Direct Mail Fulfillment (2)
- FSC (2)
- QR codes (2)
- Quick Response Codes (2)
- RGB (2)
- Site News (2)
- Supply Chain Marketing (2)
- consumer packaging (2)
- data modeling (2)
- direct mail services (2)
- eco friendly printer (2)
- employee appreciation (2)
- fonts (2)
- marketing services (2)
- omnichannel (2)
- print solutions (2)
- social marketing (2)
- social media (2)
- world marketing (2)
- #1 printer in arizona (1)
- 15 years (1)
- 40 Under 40 (1)
- Adobe systems (1)
- Arizona company (1)
- BMA (1)
- Bob Anderson (1)
- Commercial Printing (1)
- Database Marketing (1)
- Digital printing (1)
- Equipment (1)
- Gingerbread Man (1)
- Google Analytics (1)
- Green Printing (1)
- HP Indigo 12000 (1)
- Holiday Box (1)
- Holiday Campaign (1)
- Impact of print (1)
- Komori (1)
- Lisa Hunter (1)
- Magazine (1)
- Marketing Services Provider (1)
- PIA (1)
- Personalized URL's (1)
- Phoenix Business Journal (1)
- Robert Anderson (1)
- SMX (1)
- The Mag (1)
- US Airways (1)
- USPS (1)
- VDP (1)
- anniversary (1)
- best printer in Phoenix (1)
- blog (1)
- budget (1)
- business acquisition az (1)
- business cards (1)
- carbon footprint (1)
- case study (1)
- catalog (1)
- catalogs (1)
- celebration (1)
- commercia printing (1)
- commercial print (1)
- commercial print terms (1)
- commercial printing dictionary (1)
- commercial printing phoenix (1)
- community (1)
- community marketing (1)
- customer engagement (1)
- customer relationships (1)
- customer service (1)
- design (1)
- design best practice (1)
- design templates (1)
- direct mail marketing services (1)
- direct mail offer (1)
- direct mail offers (1)
- eco-friendly printing (1)
- electronic prepress in AZ (1)
- enviromental (1)
- facebook (1)
- file management (1)
- folded carton (1)
- free font friday (1)
- glued carton (1)
- grand format printing (1)
- green printers (1)
- guerrilla marketing (1)
- halloween (1)
- intelligent mail barcode (1)
- internet power (1)
- kitting (1)
- largest printer in Arizona (1)
- largest printer in Phoenix (1)
- marketing 101. direct marketing (1)
- marketing case study (1)
- marketing solutions (1)
- marketing supply chain (1)
- marketing tips (1)
- marketing trends (1)
- memorial day (1)
- nomination (1)
- number one printer in Arizona (1)
- offset printing arizona (1)
- one to one marketing (1)
- online printing services (1)
- personaliztion in print (1)
- phoenix design week (1)
- postal rates (1)
- postal regulations (1)
- postal service (1)
- press installation (1)
- press release (1)
- print (1)
- print design (1)
- print partner (1)
- print strategy (1)
- prisma graphic employee spotlight (1)
- prismagraphics (1)
- pumpkin carving (1)
- pumpkin contest (1)
- pumpkin decorating (1)
- recycled paper (1)
- search marketing (1)
- small press (1)
- solutions (1)
- soy based ink (1)
- sustainability (1)
- time lapse (1)
- total fulfillment (1)
- typography (1)
- variable data (1)
- variable print data (1)
- virgin paper (1)
- w hotels (1)
- web to prin (1)