Innovative Marketing Solutions at Heart of Prisma Partner’s Holiday Campaign

Bottles

Ranch-O-Gram promotion from Hidden Valley utilizes web-to-print technology to broad consumer fanbase for the first time

 What do you get when you combine a recognizable food brand with a zealous fanbase, a marketing logistics technology platform and some holiday cheer? The Hidden Valley Ranch Ranch-O-Gram promotion inspires ranch fanatics to personalize a holiday-themed bottle of ranch and send it in a special gift box to themselves or their ranch-loving friends.

This promotion is brought to life with the full-service marketing logistics power of Prisma. Using a custom-branded online storefront built by Prisma’s web-to-print technology dokshop, customers are able to have a fully digital customization process to inscribe their chosen bottle with a name and instantly proofs it for approval to print. The custom labels are then affixed to classic bottles Hidden Valley Ranch, packaged in a festive holiday gift box and shipped direct to the recipient’s door just in time for the holidays.

Hidden Valley was able to rely on Prisma’s marketing supply-chain management to deliver a seamless customer experience. The best part of the promotion is that Hidden Valley Food Products company will donate 150 meals to Feeding America based on sales of the Ranch-O-Gram.*

Prisma prides itself on being a marketing solutions partner for regional and national brands alike. Find out how Prisma can bring to life your marketing promotions, packaging and customer acquisition projects.

 

Visit Ranch-O-Gram Order Site

HVR Box-1

*Between 11/18/20-12/31/20, purchase a Hidden Valley Ranch Holiday Ranch-O-Gram at https://HiddenValleyRanch.dokshop.com and The HV Food Products Company will donate $15 to Feeding America (min donation $15,000/max $75,000). Donation to help end hunger in America. Feeding America, 161 N. Clark, Suite 700, Chicago, IL 60601, www.feedingamerica.org. For full details, see https://HiddenValleyRanch.dokshop.com. Void in AL, HI, IL, MA, MS, SC and where prohibited.

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