Campaign encourages environmentally friendly behavior

Here at Prisma Graphic, we understand the importance of sustainability and working toward a greener environment. Which is why we’d like to spread the word about The Paint Your City Green Contest. One city in America will get the opportunity to give their residents a green future if they are selected as the winner of...

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Marketing 101: Setting goals

Recently, Prisma Graphic launched a Marketing 101 series. We'd now like to continue this series and discuss setting direct marketing goals.

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Digital printing applications

When you hear digital printing, what comes to mind? Speed, Innovation? Quality? Many years ago digital printing was synonymous with color copying - the two disciplines couldn't be further apart with the technology available today.

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Expanded direct marketing services

Since Prisma's acquisition of World Marketing - Phoenix in November of 2010, we have never been better set up to be your turnkey source for all things direct marketing.

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Employee spotlight: Mary Walker

Continuing Prisma Graphic's monthly tradition of highlighting our employees - this month we spoke to Mary Walker.

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Web-to-print resources

Prisma Graphic is a firm believer in efficiency throughout the commercial printing process. Our web-to-print solution, DokShop, does exactly that - it streamlines the printing process from your desktop to our printing presses and back to the delivery of your final product.

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Direct marketing resources

Over the last year, Prisma has developed a collection of articles on direct marketing and direct mail best practices.

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Direct marketing in 2011

Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well.

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Commercial printing trends

The business landscape changed quite a lot in 2010 and the commercial printing industry was no exception. The economy forced many long-standing print related businesses to close doors for good.

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