Graphic design: Print vs. web

Many people think graphic design is the same across all mediums. Most professionals in our business, however, know that is not necessarily the case. While there are some similarities, there are many more differences when designing for commercial print versus the web.

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No data is better than bad data

When it comes to direct marketing everything starts and ends with data. It's safe to say that the data of your direct mail lists can make or break the success of a direct marketing campaign. Good mailing lists give you a shot at deploying a successful direct mail campaign.

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Web to print: online proofing

Often when we speak about web to print solutions and DokShop we tend to skip over one of the biggest benefits - online proofing.

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Employee spotlight: Dave Johnson

Continuing Prisma Graphic's monthly tradition of highlighting an employee - this month we interviewed Dave Johnson.

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Print on demand

Print on demand is a very popular commercial print purchasing model for the past 15-years. The growth of this model can be directly attributed to advancements in the commercial printing industry. And, Prisma Graphic has led the industry in this area for many years. Our state-of-the-art technology and equipment easily...

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Marketing 101: Direct marketing

From time to time Prisma Graphic likes to take a step back and review the basics of marketing. More importantly, discuss how you can use these principles to help your business acquire new leads and generate more revenue. At Prisma Graphic, we certainly understand the important role direct marketing plays in the sales...

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Tips on selecting a commercial printing company

Knowing what to look for in a commercial printing company is extremely important. Whether you're the owner, a CMO, a graphic designer, an HR professional or in sales - using the wrong vendor can cost you a lot time and money.

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Prisma Graphic celebrates 30 years by giving back

a holiday celebration

To celebrate our 30th anniversary this holiday season we are collecting $20,000 worth of supplies and monetary gifts on behalf of the Crisis Nursery (now thru Dec. 31st) – everyone is welcome to join in this worthy cause.

Crisis Nursery is a nonprofit organization, founded in 1977,...

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Graphic design resources

From time to time everyone needs a little inspiration. Graphic designers and commercial printing experts are no exception. Recently, Prisma spoke to a group of professional graphic design experts and asked where they go when they seek design inspiration.

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