Direct marketing in 2011

Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well.

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Commercial printing trends

The business landscape changed quite a lot in 2010 and the commercial printing industry was no exception. The economy forced many long-standing print related businesses to close doors for good.

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Web-to-print success story: W Hotels

A web-to-print solution is one of the most efficient ways to manage your commercial printing needs, while providing 24/7 support to your sales efforts. Prisma Graphic's proprietary web-to-print solution, which has evolved over the past 10 years, is DokShop. (Article about the benefits of web-to-print.) Instead of us...

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Happy holidays

As the end of the year draws near and the holidays are upon us, Prisma Graphic wants to thank everyone who contributed to our success in 2010.

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Graphic design: Print vs. web

Many people think graphic design is the same across all mediums. Most professionals in our business, however, know that is not necessarily the case. While there are some similarities, there are many more differences when designing for commercial print versus the web.

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No data is better than bad data

When it comes to direct marketing everything starts and ends with data. It's safe to say that the data of your direct mail lists can make or break the success of a direct marketing campaign. Good mailing lists give you a shot at deploying a successful direct mail campaign.

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Web to print: online proofing

Often when we speak about web to print solutions and DokShop we tend to skip over one of the biggest benefits - online proofing.

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Employee spotlight: Dave Johnson

Continuing Prisma Graphic's monthly tradition of highlighting an employee - this month we interviewed Dave Johnson.

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Print on demand

Print on demand is a very popular commercial print purchasing model for the past 15-years. The growth of this model can be directly attributed to advancements in the commercial printing industry. And, Prisma Graphic has led the industry in this area for many years. Our state-of-the-art technology and equipment easily...

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