Direct mail: Crafting the offer

Direct mail campaigns have many moving parts. To begin a campaign, data must be secured and segmented. Then a creative team needs to design a mailer with compelling imagery that speaks to the audience. Too often, marketers spend so much time on these two items they forget about one of the most important elements - The...

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Your input is valuable

Prisma Graphic is an industry leader in commercial printing because we know the value of every client. November 1, 2010 Prisma announced its acquisition World Marketing - Phoenix; expanded fulfillment and direct mail capabilities to better serve you - our clients. (Prisma Graphic Acquires World Marketing press release...

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Prisma acquires World Marketing - Phoenix to increase capacity

In an effort to better serve the needs of our customers, Prisma Graphic is pleased to announce the acquisition of World Marketing - Phoenix (WMP), as of November 1. The Arizona location is one of seven facilities of Omaha, NE.-based World Marketing, a privately held company owned by the Omaha World Herald Company, a...

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Direct mail: Intelligent mail barcodes

The Intelligent Mail Barcode (IBM) is the next generation of USPS barcode technology. Barcodes have been used for years to sort and track letters and flats; the IBM is the future of direct mail campaign intelligence. This new Intelligent Mail Barcode provides end-to-end visibility by notifying marketers when mail...

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Business cards need not be boring

The most fundamental piece of your marketing collateral is business cards. Other than a representative from your company, your business card is the first impression you will make. What does your card say about your company? Does it highlight your company's personality? Or, does it leave an impression that's...

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Web-to-print: Brand protection

In today's business climate, companies are extremely sensitive to their brand's consistency. One mistake from a company's commercial printing vendor gets in front of the wrong audience and any brand can take an instant downward spiral.

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Common commercial printing terms

To many people, commercial printers seem to have a language all their own. We tend to speak in numbers and jargon, which might be confusing to some outside the industry.

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Direct mail: Seven rules to success

What does a good direct mailer or direct marketing piece look like?

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Why Prisma Graphic?

At Prisma Graphic, we realize you have many choices when it comes to selecting a commercial printer or direct marketing services provider.

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