In today's business climate, companies are extremely sensitive to their brand's consistency. One mistake from a company's commercial printing vendor gets in front of the wrong audience and any brand can take an instant downward spiral.
Prisma Graphic has always been conscious of the environmental impact of commercial printing. In the Spring of 2007, Prisma became the first sheetfed and web shop in Arizona to gain FSC Certification. (Please click here to read about Prisma's environmental efforts.)
How much do you know about your client base? And, the specifics about their business? If your business is B-to-C, (business-to-consumer) what do you know about them as individuals?
Prisma Graphic’s Marketing & eCommerce Director, Rob Steele, recently returned from the American Banking Association’s (ABA) Marketing Conference in Minneapolis where he joined Sherri May & Co. (SMC). In a combined effort they presented creative-ready, customizable marketing products, through Prisma’s online ordering...