Here’s to the Underdog

In a time where companies like Amazon and Walmart dominate retail markets, leveraging every penny of the marketing budget has become increasingly crucial for Small to Medium Businesses (SMBs). 

How to analyze if a W2P portal is right for you

Just like when you’re hungry, your body has ways of telling you that it’s time to eat. Your stomach growls, it’s hard to focus, and you don’t have a lot of energy. Aka. Hangry 

While restaurant owners across the United States are reopening their dining rooms, and statewide coronavirus pandemic restrictions are being lifted, the transition is not quite as simple as switching a neon “open” sign to the “on” position.

Traditional Marketing vs Digital Marketing And How to Best Combine Them

Chances are, your business is already utilizing both traditional marketing and digital marketing. But which is better? Which one should you focus on and why?

Remember when winning elections was all about shaking hands and kissing babies? Times have changed, and so have the needs of successful political campaigns. These days, campaigns are won and lost based on whomever is able to raise the most awareness — and utilizing the most up-to-date marketing technology is the...

Prisma is leading with a technology-driven mindset

After 20 years of progress under the reigns of Sally and Don Frank, a new 20-year span of innovation and growth began. Since 2000, under partners, Bob Anderson and Rod Granberry, Prisma’s capabilities as a commercial printer have risen to new heights. 

Which is right for you?

Currently, more marketing and sales professionals are migrating away from typical offices to work from home. Because of this, the challenge of consistently and uniformly establishing your brand gets tricky. Groups of people in a central office were once the protectors of color, paper stock...

We hope you are all doing well and everyone is staying healthy during these times. As many of you know, Prisma has been deemed an Essential Business through the Essential Business Executive Order put in place by Arizona Governor Doug Ducey and will continue to operate to ensure your print and packaging needs are...

Do you have questions about how to enhance your marketing efforts during these uncertain times? We bet you do! Focusing on only the customers who are browsing your products and services right now allows for more effective use of your marketing dollars. It also allows for overall higher conversion rates.