Setting the mood: Choosing colors and shapes for your commercial printing project

While many successful interior decorators, therapists and artists know that different colors can have varied and profound effects on the moods of their observers, fewer people probably think about the different effects that certain shapes and patterns can have on the overall sense of the space they inhabit. Having a...

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Adobe's InDesign basics for commercial printing

If you're interested in learning Adobe's InDesign publishing software for web to print, print on demand or other commercial printing applications, setting a foundation in the basics of the software will pay off down the road. Knowing where the proper tools and functions for the job are located will ultimately save you...

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Free Font Friday #5: Headlines

It's Friday. We love Friday's around here...not because we shut down (we run just about 24/7), but because we get to offer our designers something for free. Take a look at these fonts that are great for creating headlines.

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Brand control – Who’s really in charge?

As a marketer from the pre-blog era, this question seems ridiculously easy to answer… and once upon a time it was. Now, not so much. Not in a time when blogs, discussion boards, email group lists, Facebook, Twitter, and all other such tools create an open, ongoing forum for your product or service to be honestly and...

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Door hangers – The underdog of direct mail

What is your company’s customary and acceptable lead generation cost? Chances are it’s more than eight cents per lead. If you don’t know this cost, do some research and find out, it’s critical to the bottom line of any direct mail strategy.

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Virgin vs. recycled – What’s your vote?

SO it’s a no-brainer that the selection of paper used in all your collateral materials and various other paper projects IS an important contributor to softening your environmental footprint on the world. BUT, do your clients care, and is it cost-effective?

You know your clients best…

Will your commitment to going...

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Recycling office paper – Is it enough?

The U.S. is the largest market for paper products in the world, producing 90 million tons of paper annually and, in-turn, consuming about 100 million tons, according to the Forest Stewardship Council, U. S. A. (FSC) So even though we think we live in a virtual world, we still love our paper products!

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Leveraging the internet’s power with the impact of print

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Prisma Graphic’s Sustainability Program touches almost every aspect of the business.

Prisma Graphic Corporation Takes Another Step Toward Green

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