Brand control – Who’s really in charge?

As a marketer from the pre-blog era, this question seems ridiculously easy to answer… and once upon a time it was. Now, not so much. Not in a time when blogs, discussion boards, email group lists, Facebook, Twitter, and all other such tools create an open, ongoing forum for your product or service to be honestly and...

Read More

Door hangers – The underdog of direct mail

What is your company’s customary and acceptable lead generation cost? Chances are it’s more than eight cents per lead. If you don’t know this cost, do some research and find out, it’s critical to the bottom line of any direct mail strategy.

Read More

Virgin vs. recycled – What’s your vote?

SO it’s a no-brainer that the selection of paper used in all your collateral materials and various other paper projects IS an important contributor to softening your environmental footprint on the world. BUT, do your clients care, and is it cost-effective?

You know your clients best…

Will your commitment to going...

Read More

Recycling office paper – Is it enough?

The U.S. is the largest market for paper products in the world, producing 90 million tons of paper annually and, in-turn, consuming about 100 million tons, according to the Forest Stewardship Council, U. S. A. (FSC) So even though we think we live in a virtual world, we still love our paper products!

Read More

Leveraging the internet’s power with the impact of print

Read More

Prisma Graphic’s Sustainability Program touches almost every aspect of the business.

Prisma Graphic Corporation Takes Another Step Toward Green

Read More