Google Analytics alters key terms

You may have recently logged into Google Analytics and noticed something different. Where it used to say things like “visits” and “unique visitors,” now there are “sessions” and “users.”

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Doing what we can when tragedy hits home

With great sadness, we acknowledge the tragic loss of John Hobbs, a 21-year veteran of the Phoenix Police Department who was shot and killed this week while serving his community. Our thoughts are with the Hobbs family and the entire Phoenix Police Department, as well as with Detective Albert "A.J." Casados, who...

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Insights and trends for B2B marketing in 2014

 

Prisma Director of Strategy and Communications Sandy Mattson introduces the BMA panel.

In January, the Business Marketing Association of Arizona gathered marketers together to ask the question: What will business-to-business marketing look like in 2014? A panel of experts at the Prisma-sponsored event discussed...

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Prisma CEO Bob Anderson discusses sustainability in printing with InBusiness magazine

In December, Prisma CEO Bob Anderson gave his thoughts on the impact of "green" practices on business growth to InBusiness magazine. Read page 12 of the magazine to learn how Prisma has reduced electricity use in the office, consumed less gasoline on deliveries, and implemented a company-wide recycling program.

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Roboto font not recommended for print use

Last week, members of the Prisma team encountered an issue with a font called Roboto that caused delays in the printing process. Roboto was created by Google and released with the Android Ice Cream Sandwich operating system. It is a sans serif font that is the default font on many Google applications, including...

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The little stadium replica that could

The 2016 College National Football Championship is coming to Glendale. How it happened is a fun story, and Prisma had a hand in it.

The Arizona Host Committee came to Prisma with an idea: Could we make a tiny replica of University of Phoenix Stadium?

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Who won the Prisma snowflake contest?

A few weeks ago, we presented a challenge to our clients in our holiday gift: make us a snowflake. We gave everyone some pretty silver-white paper with a few folds and let them roll. In return, we received a flurry of flakes -- all unique, as a snowflake should be. The best snowflake would earn its maker and fellow...

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Celebrating our veterans

 

November 11th, 1918 is regarded as the end of "the war to end all wars". In November 1919, President Wilson chose November 11th as the first commemoration of Armistice Day with the following words: "To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who...

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Prisma pumpkin contest

The Prisma Halloween festivities were started by Helene Spangenberg 9 years ago. She started off by giving her office mates mini pumpkins and asking them to decorate them for their cubes, to liven up the area for Halloween. As an incentive, she offered candy to the employees who participated and awards for the...
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