B2b marketing

In January, the Business Marketing Association of Arizona gathered marketers together to ask the question: What will business-to-business marketing look like in 2014? A panel of experts at the Prisma-sponsored event discussed...

If there’s one thing the economy has taught us, it’s how to do more with less. As the 2000s came to an end, so did carefree spending and “the sky’s the limit” motto shared by so many companies. We were all suddenly grounded, and while finding the silver lining has been difficult for some, others have thrived after...

Prisma Graphic’s Marketing & eCommerce Director, Rob Steele, recently returned from the American Banking Association’s (ABA) Marketing Conference in Minneapolis where he joined Sherri May & Co. (SMC). In a combined effort they presented creative-ready, customizable marketing products, through Prisma’s online ordering...

Today's economic climate has changed the way businesses operate. Strategically, businesses have asked key employees to wear many hats and go over and above the call of duty.

Gone are the days of large internal marketing departments. Gone are the days of large communications departments. The corporate Mar/Com...

According to Wikipedia: Web-to-print, also known as Web2Print or remote publishing, is a commercial prepress process that bridges the gap between digital content online and commercial print production. This process allows a print house, a client, and possibly a graphic designer to create, edit, and approve...

Powerful web-to-print marketing solutions are revolutionizing marketing efficiency and accountability. Around-the-clock access to pre-approved corporate collateral enables customers, franchisees and sales teams to have immediate access to the tools they need to create successful marketing campaigns quickly, easily and...