Brand marketing

Last week, we discussed different ways to tame your marketing budget. Another vital component to develop your marketing strategy is to adhere to solutions-oriented business tactics. Rather than focusing on the problem, it's time to shift your focus to the solution. You’ll reach goals faster and your decision-making...

If there’s one thing the economy has taught us, it’s how to do more with less. As the 2000s came to an end, so did carefree spending and “the sky’s the limit” motto shared by so many companies. We were all suddenly grounded, and while finding the silver lining has been difficult for some, others have thrived after...

What do Nike, Apple, Geico, Google, JACK and other such business giants have in common? BIG PERSONALITY! Ever stop to think that brand identity isn’t everything - especially in today’s virtual world where buzz, tweets, blogs, FaceBook and texts often speak more about your company than paid advertising?

As a marketer from the pre-blog era, this question seems ridiculously easy to answer… and once upon a time it was. Now, not so much. Not in a time when blogs, discussion boards, email group lists, Facebook, Twitter, and all other such tools create an open, ongoing forum for your product or service to be honestly and...