Commercial printing


Marketing 101: Direct marketing

From time to time Prisma Graphic likes to take a step back and review the basics of marketing. More importantly, discuss how you can use these principles to help your business acquire new leads and generate more revenue. At Prisma Graphic, we certainly understand the important role direct marketing plays in the sales...

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Tips on selecting a commercial printing company

Knowing what to look for in a commercial printing company is extremely important. Whether you're the owner, a CMO, a graphic designer, an HR professional or in sales - using the wrong vendor can cost you a lot time and money.

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Graphic design resources

From time to time everyone needs a little inspiration. Graphic designers and commercial printing experts are no exception. Recently, Prisma spoke to a group of professional graphic design experts and asked where they go when they seek design inspiration.

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Commercial printing in a digital world

Let's face it we live in a digital world. As a commercial printing company, Prisma Graphic recognizes the importance of digital technologies and the advances made in the last decade.

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Web-to-print solutions: Is DokShop right for your business?

In 2001, Prisma created one of the most comprehensive web to print solutions in the commercial printing industry. Today, with over 200 storefronts and 40,000 worldwide users, this web-to-print marketing supply chain management system, DokShop, sets the standard. It is the perfect system if you are looking to save both...

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Direct mail: Crafting the offer

Direct mail campaigns have many moving parts. To begin a campaign, data must be secured and segmented. Then a creative team needs to design a mailer with compelling imagery that speaks to the audience. Too often, marketers spend so much time on these two items they forget about one of the most important elements - The...

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Your input is valuable

Prisma Graphic is an industry leader in commercial printing because we know the value of every client. November 1, 2010 Prisma announced its acquisition World Marketing - Phoenix; expanded fulfillment and direct mail capabilities to better serve you - our clients. (Prisma Graphic Acquires World Marketing press release...

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Prisma acquires World Marketing - Phoenix to increase capacity

In an effort to better serve the needs of our customers, Prisma Graphic is pleased to announce the acquisition of World Marketing - Phoenix (WMP), as of November 1. The Arizona location is one of seven facilities of Omaha, NE.-based World Marketing, a privately held company owned by the Omaha World Herald Company, a...

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Direct mail: Intelligent mail barcodes

The Intelligent Mail Barcode (IBM) is the next generation of USPS barcode technology. Barcodes have been used for years to sort and track letters and flats; the IBM is the future of direct mail campaign intelligence. This new Intelligent Mail Barcode provides end-to-end visibility by notifying marketers when mail...

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