Commercial printing


Business cards need not be boring

The most fundamental piece of your marketing collateral is business cards. Other than a representative from your company, your business card is the first impression you will make. What does your card say about your company? Does it highlight your company's personality? Or, does it leave an impression that's...

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Web-to-print: Brand protection

In today's business climate, companies are extremely sensitive to their brand's consistency. One mistake from a company's commercial printing vendor gets in front of the wrong audience and any brand can take an instant downward spiral.

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Common commercial printing terms

To many people, commercial printers seem to have a language all their own. We tend to speak in numbers and jargon, which might be confusing to some outside the industry.

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Direct mail: Seven rules to success

What does a good direct mailer or direct marketing piece look like?

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Why Prisma Graphic?

At Prisma Graphic, we realize you have many choices when it comes to selecting a commercial printer or direct marketing services provider.

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Employee spotlight: Steve Van Loon

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Prisma Graphic: In the news

Printing Impressions, the most influential and widely-read publication for commercial printers, recently highlighted Prisma Graphic in their August, 2010 issue.

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Benefits of soy-based inks

Prisma Graphic has always been conscious of the environmental impact of commercial printing. In the Spring of 2007, Prisma became the first sheetfed and web shop in Arizona to gain FSC Certification. (Please click here to read about Prisma's environmental efforts.)

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Get personal: Segmented and variable data marketing

How much do you know about your client base? And, the specifics about their business? If your business is B-to-C,  (business-to-consumer) what do you know about them as individuals?

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