Commercial printing

When it comes to commercial printing, a call to action is an essential marketing concept. Call to action refers to a request made on behalf of the advertiser for the prospect, or potential customer, to do something in regards to a product or service. Basically, an advertiser issues an effective call to action in order...

Has your customer base decreased during the decline of our nation's economy? Probably so. Personal consumption, which drives economic activity, continues to fluctuate, which makes it even more imperative for businesses to earn customer trust and keep it.

As anyone who has ever had the basic science class lecture about color spectrum knows, interpreting all the millions of different colors we see each day is a very complicated process for the human eye and brain. It's all the more difficult when trying to design and program a monitor or computer program to correctly...

Commercial printing publishers, graphic designers and casual users alike have reason to celebrate Adobe's InDesign software for its customizability and robustness of functionality. Knowing how it differs from other commonly used web to print publishing software is essential to getting the full use out of this...

Whether you're a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates,...

What do Nike, Apple, Geico, Google, JACK and other such business giants have in common? BIG PERSONALITY! Ever stop to think that brand identity isn’t everything - especially in today’s virtual world where buzz, tweets, blogs, FaceBook and texts often speak more about your company than paid advertising?

As any long term user of Adobe's InDesign will tell you, the tool palette gets a lot of use. It's important to understand its basic functions in order to get the most out of your design project. If you're just beginning to learn your way around this design software, it can be helpful to know that hovering your mouse...

While many successful interior decorators, therapists and artists know that different colors can have varied and profound effects on the moods of their observers, fewer people probably think about the different effects that certain shapes and patterns can have on the overall sense of the space they inhabit. Having a...

If you're interested in learning Adobe's InDesign publishing software for web to print, print on demand or other commercial printing applications, setting a foundation in the basics of the software will pay off down the road. Knowing where the proper tools and functions for the job are located will ultimately save you...