Direct mail

They say an ounce of prevention is worth a pound of cure. This adage has never been more relevant than now. 

Direct mail is one of the largest channels for ad spend in the United States at $44.2 billion annually. In fact, it’s only second behind teleservices, according to the Direct Marketing Association.

The Power of One-to-One Marketing with Variable Data Printing

Personalized marketing has been proven to work. And it doesn’t just work, it actually can increase overall consumer spending up to 500%.

With such a big number, why don’t more businesses take this approach?

How to Run a Successful Direct Mail Marketing Campaign in 2020

In today’s environment, it's sometimes hard to determine the best way to reach out to an existing or potential client.  Companies are throwing out response data, ROI, and different channels of communication you should be using.

When you’re looking to create a successful marketing campaign to attract new clients or boost sales, consider pairing a direct mail campaign with a cutting edge print strategy.

Last week, we discussed different ways to tame your marketing budget. Another vital component to develop your marketing strategy is to adhere to solutions-oriented business tactics. Rather than focusing on the problem, it's time to shift your focus to the solution. You’ll reach goals faster and your decision-making...

Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well.

From time to time Prisma Graphic likes to take a step back and review the basics of marketing. More importantly, discuss how you can use these principles to help your business acquire new leads and generate more revenue. At Prisma Graphic, we certainly understand the important role direct marketing plays in the sales...

Let's face it we live in a digital world. As a commercial printing company, Prisma Graphic recognizes the importance of digital technologies and the advances made in the last decade.