Direct mail


How to implement a successful marketing campaign

When you’re looking to create a successful marketing campaign to attract new clients or boost sales, consider pairing a direct mail campaign with a cutting edge print strategy.

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Accelerate your business strategy

Last week, we discussed different ways to tame your marketing budget. Another vital component to develop your marketing strategy is to adhere to solutions-oriented business tactics. Rather than focusing on the problem, it's time to shift your focus to the solution. You’ll reach goals faster and your decision-making...

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Direct marketing in 2011

Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well.

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Marketing 101: Direct marketing

From time to time Prisma Graphic likes to take a step back and review the basics of marketing. More importantly, discuss how you can use these principles to help your business acquire new leads and generate more revenue. At Prisma Graphic, we certainly understand the important role direct marketing plays in the sales...

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Commercial printing in a digital world

Let's face it we live in a digital world. As a commercial printing company, Prisma Graphic recognizes the importance of digital technologies and the advances made in the last decade.

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Direct mail: Crafting the offer

Direct mail campaigns have many moving parts. To begin a campaign, data must be secured and segmented. Then a creative team needs to design a mailer with compelling imagery that speaks to the audience. Too often, marketers spend so much time on these two items they forget about one of the most important elements - The...

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Your input is valuable

Prisma Graphic is an industry leader in commercial printing because we know the value of every client. November 1, 2010 Prisma announced its acquisition World Marketing - Phoenix; expanded fulfillment and direct mail capabilities to better serve you - our clients. (Prisma Graphic Acquires World Marketing press release...

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Prisma acquires World Marketing - Phoenix to increase capacity

In an effort to better serve the needs of our customers, Prisma Graphic is pleased to announce the acquisition of World Marketing - Phoenix (WMP), as of November 1. The Arizona location is one of seven facilities of Omaha, NE.-based World Marketing, a privately held company owned by the Omaha World Herald Company, a...

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Direct mail: Intelligent mail barcodes

The Intelligent Mail Barcode (IBM) is the next generation of USPS barcode technology. Barcodes have been used for years to sort and track letters and flats; the IBM is the future of direct mail campaign intelligence. This new Intelligent Mail Barcode provides end-to-end visibility by notifying marketers when mail...

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