Direct mail marketing


Prisma Graphic: In the news

Prisma Graphic was recently featured in Process Magazine. Process is a quarterly publication covering key people, news, business and technology topics of interest to buyers and users of advertising, design, printing, interactive, public relations and photography services.

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Prisma Graphic: Marketing supply chain provider

Recently, American Executive did an article showcasing us, Prisma Graphic, a local Phoenix commercial printer. The article interviewed Bob Anderson, owner of Prisma Graphics since 2001, regarding how the company has been able to stay in the top 10% of commercial printers nationally.

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Design best practices: Improve your designs

Design is everywhere. This is the topic on conversation for a new article at design informer. Since design is everywhere it is the job of the design to present that design in the best possible light. By sticking to the 5 "C"'s of design, Jad take you on a great tutorial to help make designers better designers by...

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Connect with customers through color

Watched HGTV lately? Color trends come and go in the interior design world, so I thought it would be interesting to see if the print world follows suit. Do you know what colors are currently forecasted to be "hot?" How often do you reinvent your print collateral to coincide with such trends? Is your color palette...

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Creating coupons with marketing in mind: The good deal appeal

Gone are the days of freely spending money without searching the Internet for a bargain. Savvy shoppers look for and USE coupons, discounts, freebies, etc. , and often select a product or service with such an "offering" over the competition because of the "good deal appeal."

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Get creative with your print materials

As gizmos like the iPad and Kindle take technology to new levels of customer comfort, messaging through interactive touch is the new “little black dress.” Thankfully, for tactical –minded people, holding something, feeling its texture, sensing its smell, and evaluating its texture and quality is in fashion.

For those...

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Timing of marketing content

Never before has timing been as important in launching a marketing campaign and maintaining customer communications as the here and NOW. With today’s flood of communications and endless messages, maybe what is said matters less than WHEN it’s said.

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Tips for commercial printing - How we react to color

Even in the wilds of nature, color plays an intensive role in behavior, attraction and aversion. Color is informative. It tells a creature whether or not something is probably safe to eat, as well as whether or not another creature is weakened, sickly or healthy. Color has the power to alter moods. Softer oceanic...

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Marketing strategy: Are all your eggs in one basket?

Email is part of our daily lives and definitely not a fad that is going away. Carefully managing mailboxes and email habits is on every CEO’s mind as billions of dollars are lost in productivity each year.

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