Direct mail marketing


An evening of eco-innovations event

Join us for an evening of eco-innovations.

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Commercial printing marketing: Essentials of call to action

When it comes to commercial printing, a call to action is an essential marketing concept. Call to action refers to a request made on behalf of the advertiser for the prospect, or potential customer, to do something in regards to a product or service. Basically, an advertiser issues an effective call to action in order...

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Customers expect trust and value in 2010

Has your customer base decreased during the decline of our nation's economy? Probably so. Personal consumption, which drives economic activity, continues to fluctuate, which makes it even more imperative for businesses to earn customer trust and keep it.

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The difference between RGB and CMYK colors for web-to-print ventures

As anyone who has ever had the basic science class lecture about color spectrum knows, interpreting all the millions of different colors we see each day is a very complicated process for the human eye and brain. It's all the more difficult when trying to design and program a monitor or computer program to correctly...

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The basics of InDesign's Control Palette for commercial printing

Commercial printing publishers, graphic designers and casual users alike have reason to celebrate Adobe's InDesign software for its customizability and robustness of functionality. Knowing how it differs from other commonly used web to print publishing software is essential to getting the full use out of this...

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Common errors web-to-print designers make

Whether you're a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates,...

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Marketing your corporate personality

What do Nike, Apple, Geico, Google, JACK and other such business giants have in common? BIG PERSONALITY! Ever stop to think that brand identity isn’t everything - especially in today’s virtual world where buzz, tweets, blogs, FaceBook and texts often speak more about your company than paid advertising?

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The basics of Adobe's InDesign Tools Palette for web-to-print products

As any long term user of Adobe's InDesign will tell you, the tool palette gets a lot of use. It's important to understand its basic functions in order to get the most out of your design project. If you're just beginning to learn your way around this design software, it can be helpful to know that hovering your mouse...

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Setting the mood: Choosing colors and shapes for your commercial printing project

While many successful interior decorators, therapists and artists know that different colors can have varied and profound effects on the moods of their observers, fewer people probably think about the different effects that certain shapes and patterns can have on the overall sense of the space they inhabit. Having a...

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