What does a good direct mailer or direct marketing piece look like?
Direct mailing lists
Why Prisma Graphic?
At Prisma Graphic, we realize you have many choices when it comes to selecting a commercial printer or direct marketing services provider.
Prisma Graphic: In the news
Printing Impressions, the most influential and widely-read publication for commercial printers, recently highlighted Prisma Graphic in their August, 2010 issue.
Benefits of soy-based inks
Prisma Graphic has always been conscious of the environmental impact of commercial printing. In the Spring of 2007, Prisma became the first sheetfed and web shop in Arizona to gain FSC Certification. (Please click here to read about Prisma's environmental efforts.)
Get personal: Segmented and variable data marketing
How much do you know about your client base? And, the specifics about their business? If your business is B-to-C, (business-to-consumer) what do you know about them as individuals?
Prisma Graphic's social media outlets
Starting in June, 2010 Prisma Graphic has made a concentrated effort to step up our social media and internet presence. Our more visible social media efforts have been designed to better assist our clients and to listen to what's being said about commercial printing, direct marketing, web to print and graphic design.
Tips for effective direct mail marketing
Direct Mail, when done correctly, is still one of the most effective marketing channels but no longer can you stick a stamp on a post card and expect your audience to respond. The keys to direct mail in the web 2.0 era are audience segmentation, relevance and personalization.
Employee spotlight: Daren Bruncak
In this month's employee spotlight we take you into the inner workings of Prisma Graphic's technology department. Meet Daren Bruncak, one of the best information tech developers in the business.