Direct marketing


How to implement a successful marketing campaign

When you’re looking to create a successful marketing campaign to attract new clients or boost sales, consider pairing a direct mail campaign with a cutting edge print strategy.

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Tame your marketing budget

If there’s one thing the economy has taught us, it’s how to do more with less. As the 2000s came to an end, so did carefree spending and “the sky’s the limit” motto shared by so many companies. We were all suddenly grounded, and while finding the silver lining has been difficult for some, others have thrived after...

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Expanded direct marketing services

Since Prisma's acquisition of World Marketing - Phoenix in November of 2010, we have never been better set up to be your turnkey source for all things direct marketing.

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Direct marketing in 2011

Direct marketing is constantly evolving. And, as technology advances and audiences grow savvier, the direct marketing and direct mail strategies of the past may not work as well.

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Happy holidays

As the end of the year draws near and the holidays are upon us, Prisma Graphic wants to thank everyone who contributed to our success in 2010.

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Marketing 101: Direct marketing

From time to time Prisma Graphic likes to take a step back and review the basics of marketing. More importantly, discuss how you can use these principles to help your business acquire new leads and generate more revenue. At Prisma Graphic, we certainly understand the important role direct marketing plays in the sales...

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Direct mail: Crafting the offer

Direct mail campaigns have many moving parts. To begin a campaign, data must be secured and segmented. Then a creative team needs to design a mailer with compelling imagery that speaks to the audience. Too often, marketers spend so much time on these two items they forget about one of the most important elements - The...

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Prisma acquires World Marketing - Phoenix to increase capacity

In an effort to better serve the needs of our customers, Prisma Graphic is pleased to announce the acquisition of World Marketing - Phoenix (WMP), as of November 1. The Arizona location is one of seven facilities of Omaha, NE.-based World Marketing, a privately held company owned by the Omaha World Herald Company, a...

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Direct mail: Intelligent mail barcodes

The Intelligent Mail Barcode (IBM) is the next generation of USPS barcode technology. Barcodes have been used for years to sort and track letters and flats; the IBM is the future of direct mail campaign intelligence. This new Intelligent Mail Barcode provides end-to-end visibility by notifying marketers when mail...

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