Marketing


5 Reasons Why Catalogs Are on the Rise

Catalogs & The Consumer:

~7 Minute Read

 

If your company hasn't ever considered incorporating catalogs into your omnichannel marketing efforts, it might be time to start. 85% of marketers understand the benefits, which is why they plan to maintain or increase their circulation. In our digitally-saturated world,...

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Prisma celebrates 15 years of growth & innovation

Bob Anderson and Rod Granberry

2015 marks our fifteenth year in business with our current ownership team, and we have a lot of things to celebrate. First, when the original owners transferred the business to Bob Anderson and Rod Granberry, the company was $1 million in revenue and supporting 26 employees. After 12...

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Employee spotlight: Victor Hernandez

When it comes to achieving great accomplishments, Victor Hernandez knows what it means to work hard to reach his goals. Victor, one of Prisma’s Small Press Operators, has been working to obtain U.S. Citizenship for over two decades. This Friday, his dream will become a reality.

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Tame your marketing budget

If there’s one thing the economy has taught us, it’s how to do more with less. As the 2000s came to an end, so did carefree spending and “the sky’s the limit” motto shared by so many companies. We were all suddenly grounded, and while finding the silver lining has been difficult for some, others have thrived after...

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Customers expect trust and value in 2010

Has your customer base decreased during the decline of our nation's economy? Probably so. Personal consumption, which drives economic activity, continues to fluctuate, which makes it even more imperative for businesses to earn customer trust and keep it.

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Marketing your corporate personality

What do Nike, Apple, Geico, Google, JACK and other such business giants have in common? BIG PERSONALITY! Ever stop to think that brand identity isn’t everything - especially in today’s virtual world where buzz, tweets, blogs, FaceBook and texts often speak more about your company than paid advertising?

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Setting the mood: Choosing colors and shapes for your commercial printing project

While many successful interior decorators, therapists and artists know that different colors can have varied and profound effects on the moods of their observers, fewer people probably think about the different effects that certain shapes and patterns can have on the overall sense of the space they inhabit. Having a...

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Door hangers – The underdog of direct mail

What is your company’s customary and acceptable lead generation cost? Chances are it’s more than eight cents per lead. If you don’t know this cost, do some research and find out, it’s critical to the bottom line of any direct mail strategy.

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