Here’s to the Underdog
In a time where companies like Amazon and Walmart dominate retail markets, leveraging every penny of the marketing budget has become increasingly crucial for Small to Medium Businesses (SMBs).
Prisma Graphic has always been conscious of the environmental impact of commercial printing. In the Spring of 2007, Prisma became the first sheetfed and web shop in Arizona to gain FSC Certification. (Please click here to read about Prisma's environmental efforts.)
How much do you know about your client base? And, the specifics about their business? If your business is B-to-C, (business-to-consumer) what do you know about them as individuals?
Starting in June, 2010 Prisma Graphic has made a concentrated effort to step up our social media and internet presence. Our more visible social media efforts have been designed to better assist our clients and to listen to what's being said about commercial printing, direct marketing, web to print and graphic design.
Direct Mail, when done correctly, is still one of the most effective marketing channels but no longer can you stick a stamp on a post card and expect your audience to respond. The keys to direct mail in the web 2.0 era are audience segmentation, relevance and personalization.