Printing company


Timing of marketing content

Never before has timing been as important in launching a marketing campaign and maintaining customer communications as the here and NOW. With today’s flood of communications and endless messages, maybe what is said matters less than WHEN it’s said.

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Tips for commercial printing - How we react to color

Even in the wilds of nature, color plays an intensive role in behavior, attraction and aversion. Color is informative. It tells a creature whether or not something is probably safe to eat, as well as whether or not another creature is weakened, sickly or healthy. Color has the power to alter moods. Softer oceanic...

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Marketing strategy: Are all your eggs in one basket?

Email is part of our daily lives and definitely not a fad that is going away. Carefully managing mailboxes and email habits is on every CEO’s mind as billions of dollars are lost in productivity each year.

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An evening of eco-innovations event

Join us for an evening of eco-innovations.

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Commercial printing marketing: Essentials of call to action

When it comes to commercial printing, a call to action is an essential marketing concept. Call to action refers to a request made on behalf of the advertiser for the prospect, or potential customer, to do something in regards to a product or service. Basically, an advertiser issues an effective call to action in order...

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Customers expect trust and value in 2010

Has your customer base decreased during the decline of our nation's economy? Probably so. Personal consumption, which drives economic activity, continues to fluctuate, which makes it even more imperative for businesses to earn customer trust and keep it.

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The difference between RGB and CMYK colors for web-to-print ventures

As anyone who has ever had the basic science class lecture about color spectrum knows, interpreting all the millions of different colors we see each day is a very complicated process for the human eye and brain. It's all the more difficult when trying to design and program a monitor or computer program to correctly...

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The basics of InDesign's Control Palette for commercial printing

Commercial printing publishers, graphic designers and casual users alike have reason to celebrate Adobe's InDesign software for its customizability and robustness of functionality. Knowing how it differs from other commonly used web to print publishing software is essential to getting the full use out of this...

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Common errors web-to-print designers make

Whether you're a graphic designer working on web to print projects or a small firm specializing in commercial printing products, be sure to avoid these common errors in laying out and finalizing your content. Overcrowding content spaces and creating eyesores, overusing too many different types of fonts or templates,...

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