Social media

Free Facebook tactics to drive traffic

Last month, our social media strategist attended the Search Marketing Expo in Scottsdale, Arizona. This full-day event featured top social media marketers from all across the country. One of the presentations that really caught our attention was “Free Facebook Tactics to Drive Traffic and Conversion” by Kevin Scholl,...

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Brand control – Who’s really in charge?

As a marketer from the pre-blog era, this question seems ridiculously easy to answer… and once upon a time it was. Now, not so much. Not in a time when blogs, discussion boards, email group lists, Facebook, Twitter, and all other such tools create an open, ongoing forum for your product or service to be honestly and...

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