Technology


The Power of Print and Digital Messages

Traditional Marketing vs Digital Marketing And How to Best Combine Them

Chances are, your business is already utilizing both traditional marketing and digital marketing. But which is better? Which one should you focus on and why?

Instead of choosing just one, we’ll show you how using both traditional and digital...

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PIA Member Spotlight

We are thrilled to be a part of Printing Industries of America's newest edition of The Mag. PIA is the world’s largest graphic arts trade association, representing more than 6,000 member companies in the industry. Its purpose is to provide representation, training, education, research, and publications to the...

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Consumer packaging needs promote technological acquisitions

Cutting-edge machinery increases efficiencies 

PHOENIX, Ariz. – May 27, 2014 – Today, corporations like Walmart are asking brands to reduce packaging sizes by significant percentages to increase space on shelves. Stricter financial targets, combined with consumer demands for speedy delivery, place yet more pressure...

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Director of Technology nominated for Phoenix Business Journal award

Prisma is proud to announce that we have nominated Lisa Hunter, our Director of Technology, for Phoenix Business Journal’s 40 Under 40 awards. The 40 Under 40 awards celebrate 40 individuals under the age of 40 who push the Phoenix business community forward with their achievements and innovation.

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Google Analytics alters key terms

You may have recently logged into Google Analytics and noticed something different. Where it used to say things like “visits” and “unique visitors,” now there are “sessions” and “users.”

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