Timing of marketing content
Never before has timing been as important in launching a marketing campaign and maintaining customer communications as the here and NOW. With today’s flood of communications and endless messages, maybe what is said matters less than WHEN it’s said.
Consider the significance of this for a moment. Much of the focus as writers, promoters and marketers tends to be on the messaging, but how much attention is currently paid to things like time of day when messages are sent – and more importantly, when they are received?
As real time communication tools like Twitter and status updates on Facebook and LinkedIn and mobile messaging take top priority in fully integrated communication campaigns, the question of WHEN is obviously going to continue becoming more and more significant.
With these real time platforms, readers rarely give a second glance – most blasts, updates or texts are skimmed right away or junked. Given this, you want your message to hit when your audience is the most receptive – including the right day and the right time.
Is it possible to determine this information or is it too dynamic? It depends. Studies exist with benchmarks for best days of the week produce the best open or click rates. These are aggregate numbers across thousands of senders, however, so be leery of the data, because data alone doesn’t take into account your particular call to action, target audience, or recipient behavior.
So…maybe what’s best is conducting your own study. Start with your best guesses based on what you know of your audience, emails and organization and then test to find best days and time combinations from there. Don’t forget to weigh those options against your call to action.
For instance, if your call to action is related to a purchase, obviously you want to consider your audience’s pay periods. If your call is time sensitive, then calendaring is imperative.
Keeping detailed records is what’s going to make or break this methodology. You must have a good system for tracking your end results and then USE the data for future decision-making.
Remember, real-time communications is intended to help messaging be more relevant to your customer. If you’re able to graph and predict more successful times for sending out various pieces of your campaign, obviously you’ll be more successful and ahead of the competition.
Image: stefanomaggi
Subscribe to Updates
Categories
- commercial printing (66)
- Prisma News (60)
- direct mail (54)
- RSS (52)
- direct marketing (51)
- web to print (50)
- commercial printer (48)
- Arizona Digital Printer (47)
- print services (47)
- Custom Publishing (45)
- large format printing (45)
- online printing (45)
- printing service (45)
- supply chain marketing (44)
- printing company (43)
- Data Analytics (41)
- database marketing (41)
- direct mail advertising (41)
- direct mailing (41)
- email marketing (41)
- marketing database (41)
- marketing lists (41)
- offset printing (41)
- printing companies (41)
- Company News (40)
- acquistion lists (40)
- direct mail marketing (40)
- direct mailing lists (40)
- in‐house mailing (40)
- mail direct (40)
- All Things Print (36)
- Best Practices (36)
- News & Media (33)
- Strategy& Marketing (32)
- dokshop & Web to Print (19)
- Direct Response & Logistics (17)
- InternalRSS (15)
- Prisma Graphic (12)
- DokShop (10)
- In the news (9)
- graphic design (8)
- marketing (8)
- web to print solutions (7)
- b2b marketing (6)
- web to print software (6)
- web to print solution (6)
- Technology (5)
- digital print (5)
- integrated marketing (5)
- print on demand (5)
- printing (5)
- web2print (5)
- Commercial & Digital Printing (4)
- Direct Mail Printing (4)
- brand marketing (4)
- packaging (4)
- print web 2 print (4)
- variable data on demand (4)
- CMYK (3)
- Direct Mail Management (3)
- Direct Marketing (3)
- Employee Spotlight (3)
- FSC Certified (3)
- Just For Fun (3)
- Media (3)
- Web to Print (3)
- Wide Format (3)
- color (3)
- indesign (3)
- variable data printing (3)
- web to print (3)
- web to print storefront (3)
- Adobe (2)
- Creative (2)
- Direct Mail Fulfillment (2)
- FSC (2)
- QR codes (2)
- Quick Response Codes (2)
- RGB (2)
- Site News (2)
- Supply Chain Marketing (2)
- consumer packaging (2)
- data modeling (2)
- direct mail services (2)
- eco friendly printer (2)
- employee appreciation (2)
- fonts (2)
- marketing services (2)
- omnichannel (2)
- print solutions (2)
- social marketing (2)
- social media (2)
- world marketing (2)
- #1 printer in arizona (1)
- 15 years (1)
- 40 Under 40 (1)
- Adobe systems (1)
- Arizona company (1)
- BMA (1)
- Bob Anderson (1)
- Commercial Printing (1)
- Database Marketing (1)
- Digital printing (1)
- Equipment (1)
- Gingerbread Man (1)
- Google Analytics (1)
- Green Printing (1)
- HP Indigo 12000 (1)
- Holiday Box (1)
- Holiday Campaign (1)
- Impact of print (1)
- Komori (1)
- Lisa Hunter (1)
- Magazine (1)
- Marketing Services Provider (1)
- PIA (1)
- Personalized URL's (1)
- Phoenix Business Journal (1)
- Robert Anderson (1)
- SMX (1)
- The Mag (1)
- US Airways (1)
- USPS (1)
- VDP (1)
- anniversary (1)
- best printer in Phoenix (1)
- blog (1)
- budget (1)
- business acquisition az (1)
- business cards (1)
- carbon footprint (1)
- case study (1)
- catalog (1)
- catalogs (1)
- celebration (1)
- commercia printing (1)
- commercial print (1)
- commercial print terms (1)
- commercial printing dictionary (1)
- commercial printing phoenix (1)
- community (1)
- community marketing (1)
- customer engagement (1)
- customer relationships (1)
- customer service (1)
- design (1)
- design best practice (1)
- design templates (1)
- direct mail marketing services (1)
- direct mail offer (1)
- direct mail offers (1)
- eco-friendly printing (1)
- electronic prepress in AZ (1)
- enviromental (1)
- facebook (1)
- file management (1)
- folded carton (1)
- free font friday (1)
- glued carton (1)
- grand format printing (1)
- green printers (1)
- guerrilla marketing (1)
- halloween (1)
- intelligent mail barcode (1)
- internet power (1)
- kitting (1)
- largest printer in Arizona (1)
- largest printer in Phoenix (1)
- marketing 101. direct marketing (1)
- marketing case study (1)
- marketing solutions (1)
- marketing supply chain (1)
- marketing tips (1)
- marketing trends (1)
- memorial day (1)
- nomination (1)
- number one printer in Arizona (1)
- offset printing arizona (1)
- one to one marketing (1)
- online printing services (1)
- personaliztion in print (1)
- phoenix design week (1)
- postal rates (1)
- postal regulations (1)
- postal service (1)
- press installation (1)
- press release (1)
- print (1)
- print design (1)
- print partner (1)
- print strategy (1)
- prisma graphic employee spotlight (1)
- prismagraphics (1)
- pumpkin carving (1)
- pumpkin contest (1)
- pumpkin decorating (1)
- recycled paper (1)
- search marketing (1)
- small press (1)
- solutions (1)
- soy based ink (1)
- sustainability (1)
- time lapse (1)
- total fulfillment (1)
- typography (1)
- variable data (1)
- variable print data (1)
- virgin paper (1)
- w hotels (1)
- web to prin (1)